New York Real Estate Journal

Equity Residential's TEN23 Apts. honored with Association of Marketing and Communications Professionals award

September 24, 2012 - Brokerage
Ten23 Apartments, a newly developed rental property in the Chelsea neighborhood, has been honored by the Association of Marketing and Communications Professionals. The residential building developed by Equity Residential was awarded the "Gold" Hermes Creative Award for its outdoor advertising and marketing materials designed in-house and produced by Benson Integrated Marketing Solutions. The Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials, is one of the most revered marketing competitions in the world. "We're thrilled to have been selected for this distinguished internationally-judged award," said Tom Lebling, senior vice president of Equity Residential's Northeast region. "It reinforces the property's reputation as one of the most exciting and sophisticated new developments in the Chelsea neighborhood. The attention to detail found in our marketing materials, reflects the same care put into each and every aspect of the impeccably-designed and appointed homes at the property." Designed by architecture firm Gerner, Kronick & Valcarcel to accentuate its prime location adjacent to the High Line Park in Chelsea's Gallery District, Ten23 is a 13-story, 111-unit rental building featuring an ideal mix of studio, one, two and three-bedroom residences. Ten23 homes have open floor plans with floor-to-ceiling low-UV windows. Units have custom-designed closets, hardwood flooring throughout and Bosch washer/dryers in select homes. Custom kitchen cabinetries with fine finishes complement stainless steel appliances. Oversized balconies and terraces of these Chelsea apartments offer views of the Manhattan skyline, Hudson River and New York City landmarks, such as the Empire State Building. What makes Ten23 a sought-after residential property in Chelsea is its prime location, sitting eye level to the neighborhood's newly renovated High Line Park, a landscaped public park reaching 1.5 miles in length, built on the former West Side railway platform. More than 350 art galleries, museums, studios and theatres have opened in the area, including the Rubin Art Museum, Chelsea Art Museum and the highly regarded Joyce Theatre. Access to the 1, C and E subway lines and the cross-town bus is just outside the building. Equity Residential is an S&P 500 company focused on the acquisition, development and management of high-quality apartment properties in top U.S. growth markets. In the New York market, Equity Residential owns and manages 22 properties with 7,800 apartments units. Equity Residential owns or has investments in 417 properties located in 15 states and the District of Columbia, consisting of 119,011 apartment units.