The company behind The Village of New Loudon, a "new urbanist"-style community proposed for a 37-acre site adjacent to Hoffman's Playland on Route 9, has hired a New York City firm to design the development. Cooper Carry beat four other competitors to win the contract from New Loudon Road Associates LLC, a group of Schenectady, N.Y.-based investors, according to Cooper Carry. Plans for The Village of New Loudon call for a boutique hotel and spa, national chains, local retail, entertainment spaces, restaurants and a variety of multi-unit residential buildings. The Albany area's Shaker heritage will be a major theme in the development's design.