Fisher of Fisher Brothers and Plaza Construction named CEO of AquaHydrate

AquaHydrate has appointed Steven Fisher, of the N.Y. construction and real estate family, as CEO of the sport water company. In addition, Mark Loeffler and Matthew Howison have been named to the expanded board, bringing AquaHydrate its branding, operational and financial experience. The new appointments further fast-track the company to accelerate its drive into the $15 billion dollar U.S. bottled water market. "I am delighted to be appointed CEO of AquaHydrate at such an exciting time in the company's development and to lead such an experienced and talented team," said Fisher. "An enormous amount of hard work and dedication has gone into developing a unique high-performance product, and we are well positioned for a major rollout. With this team in place, we can take our company to the next level in a market with extraordinary upside." Fisher is a senior partner at the third-generation New York construction and real estate company - Fisher Brothers - and the chairman and CEO of Plaza Construction Corp. Fisher has been awarded the Ellis Island Medal of Honor, as well as the Outstanding Leadership Award presented by the Greater New York Construction Users Council. He is a member of the Board of Governors of the Police Athletic League, Vice President of the Board of Trustees of the Police Museum, and a member of the Board of the New York State Trooper Foundation. In 2000, he became one of the youngest people to ever be named an Honorary New York City Police Commissioner by the NYPD. Loeffler, who also serves as CFO of AquaHydrate, is a corporate financier who has held operational, financial and business development roles for major U.S. corporations. His executive positions have included McKee Foods Corp. and Stantec. In addition, he has been an advisor to Republic of Philippines for international debt obligations and bilateral loans. Over his career, Loeffler has arranged $500 million in trade and export finance. New board member Howison is the founder of the privately owned merchant banking firm Emerald Partners. Based in Sydney, Australia, Emerald Partners has recently managed capital acquisition for AquaHydrate and it now providing ongoing corporate and strategic advice to the company. Howison formerly held senior positions in the investment banking divisions of Goldman Sachs, Salomon Smith Barney and NM Rothschild & Sons. He has extensive experience in IPOs and public company mergers and acquisitions. The new directors join actor Mark Wahlberg, AquaHydrate's fourth board member and foundation shareholder. The Oscar-nominated actor was first introduced to AquaHydrate during his training regimen for the film "The Fighter" - a boxing biopic due to premiere later this year. Wahlberg experienced the performance and recovery benefits of AquaHydrate first-hand during his training, and as a result, he became a business partner of the company.