New York Real Estate Journal

Rspline creates 3D renderings of the 265,000 s/f Volkswagen Audi of Manhattan dealership

June 22, 2010 - Spotlight Content
Visualizing the end result of an architectural project is just as vital as any other phase of construction. Computer generated 3D renderings, like the ones created by Rspline, gives a glimpse of how the completion phase will look when all is said and done. Rspline, a 3D visualization firm with locations in N.Y.C. and Atlanta, has 10 years of experience rendering design plans from the modern building, to interiors, to renderings of design plans that use existing conditions. Their newest endeavor includes developing the renderings for a renovation of a 265,000 s/f space, which will be the new flagship location for the Volkswagen Audi dealership. The future space, which is currently the Potamkin General Motors building and dealership, is located at 11th Ave. and aims to be an architectural experience for both brand and building. Rspline is assisting both client and architects visualize the end result of the space, having two individual brands, two showroom concepts, sharing one building. Working with Volkswagen Group of America, Inc. and the architect firm of CR Studio Architects for the Audi design, Cityscape Architects for the Volkswagen design, and CB Richard Ellis as the project management team handling the project on behalf of the Volkswagen Group of America. Rspline's 3D renderings reflected the compromise between architect and client. Revisions from this process have brought about many versions along the way. They included a visual of a building with a budget that uses existing conditions as well as a visual of a building with a higher budget. The design process is ongoing and their latest version of the rendering reflects a structure described as Volkswagen's "White Frame" and Audi's "Lighthouse." The creative direction of Rspline continues to facilitate the visualization of the architectural process. They are committed to creating the best virtual environments through photo-realistic images and their detailed 3D renderings of buildings and interiors.