Polsinelli uses social media but values personal contact

Name: Adelaide Polsinelli Title: Senior Director Company/firm: Eastern Consolidated Years in field: 26 Years in real estate industry: 26 Address: 355 Lexington Avenue Telephone: 212 499-7700 Real estate organizations/affiliations: REBNY, CHIP, ICSC, SBNY During the last 10 years of your career, which professional accomplishment, honor or achievement has meant the most to you and why? My most rewarding achievement was finding the right platform for my skills. After much exploration, I found a firm that offers me the opportunities I am most suited for. As a 26-year veteran, I have mastered the art of selling every property type and in every market environment. Collaborating with senior-level professionals who also understand and are successful offers me unlimited potential to service my clients. Which project, deal or transaction was the "game changer" in the advancement of your career during the last 10 years My most recent sale of 133 Greenwich St. to Hidrock Realty for $29 million. This sale reinforced my commitment to the downtown market and the future of Manhattan's development market. How do you contribute to your company and/or the industry? By being part of a team that makes deals that are game changers in the industry gives further confidence that we are making a difference in the marketplace. Our deals change not only the skyline but the heart and soul of this vital city. What advice would you give to women just starting out in commercial real estate? Align yourself with a female mentor. It is still challenging to be taken seriously if you don't have the skill set or experience to transact in this industry. How do you manage the work/life balance? If you decide to make real estate your career, be sure that you love what you do because it can and should be your life. I have built my private life around real estate by joining organizations where I can make a difference in and out of the office. The balance is easy if you do what you love. Who or what has been the strongest influence on your career and why? The desire to be successful has been with me from the first day I decided to pursue real estate as a career. If you have a burning desire to achieve success and put your energies towards that goal, you will accomplish it. I am self motivated and have found that by constantly pushing myself to the next level, opportunities present themselves. How are you using social media to promote yourself and/or your firm? I keep my audience informed of my deals, sales, and information through all social and web-related mediums. I utilize emails and personal contact regularly. One should never replace the other. The challenge is not to overwhelm your audience and stay focused on information that they will find valuable. Where would you like to be 10 years from today? I don't see myself ever leaving the industry. I think in ten years I will want to be more involved with individuals who need coaching both on the sell side, broker side and buy side. I would like to be imparting my experience to assist those who want to make a difference and need help.