Kimberly Zar Bloorian, Kloud

Name: Kimberly Zar Bloorian

Title: CEO

Company Name: KLOUD

What was your greatest professional accomplishment in 2020?
In 2020, due to the pandemic, I launched Kloud, a full-scale, commercial real estate-focused marketing agency geared toward digitizing industry presence, generating leads via social media, branding and more.

What aspects of working from home did you enjoy most?
Living in a small NYC apartment, I ended up working within two feet of my husband for four months straight. Some say that may be considered too close, but we ended up bouncing off ideas with one another throughout the workday which ended up proving extremely productive for both our businesses.

What was your most notable project, deal, or transaction in 2020?
I helped launch a major student-housing arm of a real estate company focused on acquisitions in the Bronx. With the roll out of a social media campaign, an email marketing strategy and a major digital advertising push, all vacant units were filled. It was definitely one of the most notable projects in 2020 because the real estate company has seen a steady flow in leases despite the rocky market with our digital push.