News: Spotlight Content

Kimberly Zar Bloorian, Kloud

Name: Kimberly Zar Bloorian

Title: CEO

Company Name: Kloud

What was your greatest professional accomplishment in 2020?
In 2020, due to the pandemic, I launched Kloud, a full-scale, commercial real estate-focused marketing agency geared toward digitizing industry presence, generating leads via social media, branding and more.

What aspects of working from home did you enjoy most?
Living in a small NYC apartment, I ended up working within two feet of my husband for four months straight. Some say that may be considered too close, but we ended up bouncing off ideas with one another throughout the workday which ended up proving extremely productive for both our businesses.

What was your most notable project, deal, or transaction in 2020?
I helped launch a major student-housing arm of a real estate company focused on acquisitions in the Bronx. With the roll out of a social media campaign, an email marketing strategy and a major digital advertising push, all vacant units were filled. It was definitely one of the most notable projects in 2020 because the real estate company has seen a steady flow in leases despite the rocky market with our digital push.

MORE FROM Spotlight Content

Over half of Long Island towns vote to exceed the tax cap - Here’s how owners can respond - by Brad and Sean Cronin

When New York permanently adopted the 2% property tax cap more than a decade ago, many owners hoped it would finally end the relentless climb in tax bills. But in the last couple of years, that “cap” has started to look more like a speed bump. Property owners are seeing taxes increase even when an
READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
How much power does the NYC mayor really have over real estate policy? - by Ron Cohen

How much power does the NYC mayor really have over real estate policy? - by Ron Cohen

The mayor of New York City holds significant influence over real estate policy — but not absolute legislative power. Here’s how it breaks down:

Formal Legislative Role

Limited direct lawmaking power: The NYC Council is the primary
Properly serving a lien law Section 59 Demand - by Bret McCabe

Properly serving a lien law Section 59 Demand - by Bret McCabe

Many attorneys operating within the construction space are familiar with the provisions of New York Lien Law, which allow for the discharge of a Mechanic’s Lien in the event the lienor does not commence an action to enforce following the service of a “Section 59 Demand”.
Oldies but goodies:  The value of long-term ownership in rent-stabilized assets - by Shallini Mehra

Oldies but goodies: The value of long-term ownership in rent-stabilized assets - by Shallini Mehra

Active investors seeking rent-stabilized properties often gravitate toward buildings that have been held under long-term ownership — and for good reasons. These properties tend to be well-maintained, both physically and operationally, offering a level of stability
The strategy of co-op busting in commercial real estate - by Robert Khodadadian

The strategy of co-op busting in commercial real estate - by Robert Khodadadian

In New York City’s competitive real estate market, particularly in prime neighborhoods like Midtown Manhattan, investors are constantly seeking new ways to unlock property value. One such strategy — often overlooked but