Karsai of Landmark introduces LICN members to QR Codes at meeting

The recent LICN meeting buzzed with excitement! For many of the attendees, it was their first time hearing of a QR Code (Quick Response Codes). Gabor Karsai, vice president of LICN and owner of Landmark Realtors explained how it is used, how to create a code and provided some ideas of how to use it to improve a realtor's marketing and overall business. QRs can be used to drive business to your website and listings, and to provide info on a property. The uses are only limited by your imagination.Try using the QR code here to get to LICN's website. You can download a QR reader to your phone from your app store. This section was followed by a presentation by Alan Hendrickson, president of LICN and broker of Corporate Commercial Realty and LICN board member and sponsor, Neil Garfinkel of Abrams, Garfinkel, Margolis and Berger, with valuable specific information on how to protect your commission when marketing listings. Documentation is the key to securing your rights and your commission. Several listing forms were discussed including the NYSCAR form which includes many of the important clauses to have a successful outcome. It is important to make sure there is a signed contract rather than counting on a verbal commitment to pay a commission. In addition, to having a signed agreement, one should track all marketing, and showing activities. Keep notes on all property showings and document all your activities related to the listing. Make sure you are named in the lease, contracts of sale and that you stay in the loop. When a closing is planned send a commission invoice to the property owner and attorney in advance of the closing and attend the closing. This is part of what LICN is all about-education, providing opportunities to share valuable information with members so they can be confident, close more deals, get paid for those deals and grow their business. The business environment gets more challenging so we need tools to deal with those challenges. The information shared was valuable in helping improve the professionalism of our members. The next Commercial Real Estate Orientation for Realtors who would like to improve their knowledge and skills in the commercial arena will be in September. Please visit our website for more info on the orientation and other events at www.licommercialnetwork.org