Newmark named official commercial real estate partner of the Rangers and Knicks

Manhattan, NY MSG Rangers Corp., MSG Knickerbockers Corp., and Madison Square Garden Entertainment Corp. created a new partnership with Newmark Group, Inc., naming the global commercial real estate advisory and services firm the official commercial real estate partner of the New York Knicks and New York Rangers and an official partner of the arena at Madison Square Garden.

Newmark will be showcased at Knicks and Rangers home games through in-arena dasherboards and in-arena LED ribbon signage, as well as through digitally enhanced dasherboard placements during regular season home and away games televised on MSG Networks, ensuring the brand reaches fans watching from home. Additionally, Newmark will be the presenting partner of content on a Rangers social media platform prior to each regular season game.

Newmark has also been named the official commercial real estate partner of the Westchester Knicks and will be showcased through courtside LED signage during home games at the Westchester County Center.

“We’re proud to welcome Newmark, one of the world’s foremost commercial real estate firms with deep ties to New York City, to our roster of marketing partners,” said Doug Jossem, executive vice president global sports and entertainment partnerships, MSG Entertainment. “Bringing together a leading global commercial real estate advisor and service provider and one of the most recognizable sports and entertainment destinations, this partnership delivers meaningful value for both organizations, and we are looking forward to bringing it to life.”

“Madison Square Garden is one of the most iconic and influential venues in the world, synonymous with excellence, innovation and the energy of New York City,” said Barry Gosin, CEO of Newmark. “Newmark was founded in Manhattan and is deeply connected to this city’s business community, so we’re proud to partner with an organization that shares our commitment to excellence, innovation and delivering exceptional experiences.”

Newmark will also be featured on Madison Square Garden’s digital signage boards, reaching millions of people who pass by the world’s most famous arena.