Verada’s story begins in New York City in the summer of 2021 when Nathaniel Mallon and Brendan Thrapp identified an opportunity based on three market observations. Real estate had been thriving so much that the constant demand and lack of competition were leaving potential clientele out in the cold. Platforms that professionals relied upon were outdated, clunky, and expensive. Most active brokers didn’t have the knowledge or foresight to invest in better marketing practices for their clients. Furthermore, they lacked detailed knowledge of their target neighborhoods, preventing them from matching the right tenants with the right landlords. Overall, they were unable to fill client need gaps in local communities.
Recognizing the demand for new retail spaces, improved marketing, and better brokerage services, Nathaniel and Brendan created Verada.
Verada was founded with dedication to developing better technology with a more curated, marketing-forward approach to listings. Out of this dedication came innovation: veradaretail.com, a free, cutting-edge real estate platform that leverages AI technology, carefully vetted listings, and engaging content-based marketing.
This platform, combined with extensive local knowledge, an A-to-Z approach, and a marketing team dedicated to producing neighborhood-focused content, allows Verada to better match vetted developers, landlords, and tenants. Our approach provides our clients with peace of mind by ensuring their investments are backed by proven, long-term strategies. And, as a result, the neighborhoods we work in enjoy better amenities that enhance the community and quality of life.
17 State Street, 34th Floor
New York, NY, 10004
Verada leases 1,200 s/f to So Gold Studios
Brooklyn, NY Verada Real Estate has signed So Gold Studios to a 10-year lease for 1,200 s/f relocating to 448 Humboldt S...
So Gold Studios signs 10-year lease for 1,200 s/f in Brooklyn
Brooklyn, NY According to Verada, So Gold Studios signed a 10-year lease for 1,200 s/f relocating to 448 Humbo...
The Importance and Surge of Retail Proptech - by Nathaniel Mallon
Proptech in real estate has experienced a surge over the past decade – the use of information technology has impro...
Mallon and Thrappe of Verada complete 4,000 s/f lease
Brooklyn, NY According to Verada Retail, Baker Pediatrics has signed a new long-term lease for 4,000 s/f at 51...
Mallon of Verada leases 41,000 s/f to Brooklyn Brewery at 1 Wythe Ave.
Brooklyn, NY Nathaniel Mallon, managing partner of Verada, represented Brooklyn Brewery in the lease of 41,000 s/f at 1 ...
Ones to Watch Fall 2022: Nathaniel Mallon, Verada Retail
What recent project, transaction or accomplishment are you most proud of? I would say it’s a close tie between fin...
Mallon and Thrappe of Verada Retail leases 2,500 s/f to JAG-ONE
Brooklyn, NY Verada Retail executed a new lease for 2,500 s/f at 409 Eastern Pkwy. in Crown Heights to JAG-ONE. The tena...
The Rise of Medtail: Medical and Healthcare Tenants Occupying Ground-Floor Leases - by Nathaniel Mallon
Conditions related to the COVID-19 pandemic have led some retailers to adopt a more permanent e-commerce business model....
Amenities make shopping better – the race for retail amenities - by Nathaniel Mallon
Coming out of nearly two years of economic uncertainty, the retail industry has certainly felt the financial impact of t...