aptsandlofts.com marketing newly opened 550 Irving Plaza Lofts

According to David Maundrell, president of aptsandlofts.com, one of the larger new residential buildings in Bushwick: 550 Irving Avenue, which offers 65 convertible one, two and three-bedroom apartments at the intersection of Irving Ave. and Eldert St. has opened. The development is offering an extensive package of amenities that is intended to instill a strong sense of community in the building, and the marketing message will communicate that. An indoor swimming pool, a large gaming lounge with a Wii game system and billiard table, and a fitness center with sauna highlights the amenities. There is also a rooftop lounge and garden featuring a jacuzzi, onsite parking and smart technologies including electronic key entry to apartments. A coffee shop on the first floor can be accessed from both the street and from the gaming lounge. "The idea here is to create a friendly building environment with a strong social network," said Maundrell. "When residents arrive home from work or school, they have an entire array of amenities that can really satisfy every mood. This type of lifestyle development is something we see in Manhattan and Long Island City but at higher price points."