2024 Ones to Watch Industry Leaders: Ira Zlotowitz, GPARENCY

“Ira Zlotowitz of GPARENCY should be nominated as an industry leader for his innovative approach, driving transparency and efficiency in real estate transactions. As the only commercial mortgage broker with capped fees, he sets a benchmark for ethical pricing, fostering trust and integrity in the market.” - Henny Maybloom, Special Projects Manager at GPARENCY.

In the last 12 months what accomplishment are you most proud of? Our biggest achievement was perfecting products that revolutionized the commercial brokerage industry, making us the first capped-fee commercial mortgage broker. Our flexible model allows clients to choose how and when they pay, whether they prefer to pay for full brokerage services at ½ point at closing capped at $100,000, an upfront flat fee of $11,000, or to have our team shop the deal for $4,500. By challenging industry norms, we exceeded $1 billion in loan origination in the first quarter.

In the last 12 months what was one of the biggest challenges you faced as a leader and how did you overcome it? At first, we focused on developing the proprietary technology that made the GPARENCY model revolutionary. Once it was complete, our challenge was shifting from tech development to scaling sales in a rising rate environment. We aligned our strategy, emphasized remote hiring, and made necessary structural adjustments to overcome this challenge. As a result, we successfully hired 100 brokers, allowing us to expand and bring in new business.