SWBR unveils new logo and brand identity

June 06, 2017 - Upstate New York

Rochester, NY According to SWBR Architects, the firm has changed its name to SWBR, introduced a new logo and launched a new website. Approaching 50 years in business, SWBR will continue to positively impact lives through meaningful design, now with a bold, clean and energetic new look and logo. The new brand represents a philosophical change in how the firm represents itself. The name change reflects all the firm has to offer: Architecture, interior design, structural engineering, landscape architecture and graphic design.

“Our new name better conveys our firm’s core identity as a design firm with highly talented designers in their fields of expertise,” said Tom Gears, AIA, SWBR president. “We’ve been growing. We have a vision for success and the belief that we can positively impact lives through meaningful design in every market we serve. We now have over 90 amazingly talented individuals and design beautiful, functional spaces that successfully meet our clients’ needs. Our expertise delivers the best solutions and our new brand represents this energy and forward-planning goal of growth.”

The new logo conveys a bold, agile and timeless identity, while the color palette articulates energy, creativity and trust — important aspects to SWBR.

SWBR’s 2015 corporate strategic plan identified the need to update the firm’s brand. “People mistakenly believe that all we are is an architecture firm, unaware of the interiors, structural, landscape and graphic design services available. We want to change that,” Gears said.  

The goal for the new brand is to reflect SWBR’s core traits:






SWBR is a multidisciplinary design firm headquartered in Rochester, New York. Its areas of expertise include education, housing and workplace design.


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