Since opening its doors in 1975, AFR has evolved from a respected local business into a national leader. Owner Neil Scholnick, who acquired the Philadelphia-based company in 1983, crossed paths with future co-owner Jerry Hellmann in 1989. Seeing an opportunity to fulfill untapped needs for their clients, the like-minded industry veterans formed a partnership that would drive AFR’s strategic growth for the next two decades and beyond. The company recently celebrated its 40th anniversary in business and is now clearly the #2 company in the furniture rental industry today!
With a shared vision of company growth, Neil and Jerry set out to increase AFR’s regional presence as a residential and office furniture rental company. In 2006, they leveraged their proven processes, logistics expertise and infrastructure to enter the trade show and event business.
Although the furniture may be different, AFR’s commitment across the residential, commercial, event and trade show markets remains the same—supporting the needs of customers with quality furnishings, when and where they need them. From high profile events and temporary office space to a luxury model home, AFR does it all, and does it well.
AFR has recently expanded its presence in the New York Metro area with the addition of Bevin Smotkin as the residential sales manager. Together with Kristin Hewitt and Selma Covington, they anchor the residential sales and marketing for AFR in this most important, rapidly expanding market. Backed by 40 years of knowledge, pride and commitment, AFR now boasts 22 coast-to-coast distribution centers, an unbeatable team of exceptional people, and an eagerness to see what the future holds.
About Ron Lanzo:
Ron has more than 35 years of industry experience within the office furniture industry. Ron has been with AFR Furniture Rental as the commercial account executive for the New York Metro Region for over seven years. He has led the efforts to help establish a loyal following for rental customers across several vertical market segments including the contract furniture dealers, modular office trailer suppliers, the Federal Government including agencies such as The General Service Administration and the Department of Justice. Ron has also completed major rental projects for pharmaceutical companies like Novartis, Radius Health and Merial. His major project rentals have included major national law firms like King & Spaulding and Cravath, Swaine & Moore. LLP. Ron earned his MBA from the University of Bridgeport and has been active in sales training throughout his career and has been committed to lifelong learning. He is active with the New York Chapter of IFMA, The International Facilities Management Organization where he is on the board of directors and is chairman of the career services committee.
Ron Lanzo is the commercial account executive at AFR Furniture Rental Inc., New York, N.Y.